For my research into the intended audience of an independent music magazine, I used a sample of fourteen people, ages 16-22, consisting of a mix of genders. I interviewed them, using questions that range from the genres of music they prefer, what the magazine could include that would interest them and the general price point that they would pay. The results of this will help me to target my magazine to a specific target demographic and really appeal to them.
From this, I found that most people I surveyed preferred rock/alternative/metal music, all interested in a range of bands and artists from these genres. I also found that most people would be more interested in purchasing a magazine if it offered free products (such as posters or CDs) and would generally pay between £3.50-£5.50 for a music magazine that interested them. Most participants don't buy music magazines or visit music magazine websites as they weren't interested in the content of music magazines on offer and didn't know how to find websites suited to their tastes, due to this I would focus on making sure my magazine strongly appealed to this sub group of people. Everyone I interviewed said that they mostly found out about music related news from social media, because of this I would strongly advertise the magazine's social media accounts on the website/in the magazine. There was a split between people who attended gigs and festivals and people who didn't, those that didn't attend said that they either weren't interested in artists touring locally or didn't keep up to date on when certain artists would be touring, so my magazine could offer information on certain festival/tour lineups and dates.
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