The Wire's website features many examples of digital convergence. A consistent masthead is used within both the covers of physical issues and on the website which creates a sense of a consistent brand identity to help consumers easily recognise the publication. The website also advertises the price of a physical copy and has a hyperlink for customers to subscribe to the magazine which heavily aligns the website and physical edition of The Wire together. The home page of the website shows the current issue of the magazine through image and a short description, which encourages audiences of the website to go out and purchase the magazine, this allows for The Wire to increase their profits.
Many instances of cross-media convergence can be seen on The Wires website, they consistently advertise their social media accounts, newsletter and radio show, among other things, this creates an image of the publication being well-established and successful as they have diversified the brand into many areas. It also encourages the consumers to interact with them (such as subscribing to their newsletter, listening to their radio show and following and sharing their social media accounts) which will amplify the magazine by spreading it to a wider audience and is also an example of participatory culture as The Wire are, in this way, relying on their audience interacting with them to further increase their outreach.
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